How We Made $15+ Million by Adding Training To Our Consulting…
For over 25 years, training was an important part of our consulting business. Financially rewarding, too. But I must confess we didn’t plan it that way… Here is the story, as shared with colleagues in...
View ArticleA little marketing experiment that worked well…
Here is a follow on to a recent post about a marketing experiment shared with my colleagues at Teach Your Gift Pro. Thought I would share a recent marketing experiment – a free one hour “Lunch &...
View ArticleFive Tips to Avoid Being Sued…
Good advice from Craig Thompson, JD/EE/PE, an engineering colleague turned attorney. I first met Craig many years ago as an engineer in Minnesota. He now practices patent law in Texas. These five tips...
View ArticleFrom the Mailbag… Final Reports and Security…
Here is a recent question from blog reader regarding client reports: I’m looking at moonlighting, and have been enjoying digging through your blog. So far I have one quick question – did you have to...
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A Marketing Gimmick That Worked…
Although not a big fan of marketing gimmicks, here is one that proved successful for us. Beer was involved… The back story. When I moved to AZ in 1996, I ended up with a 602 phone number, while my...
View ArticleFour Pricing Rules…
Here are four pricing rules I shared as a comment a Blue Penguin Marketing, a favorite blog I follow. –Always set your fees to make a profit — that way you can’t go broke –Never cut fees — cut scope...
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