Lead Generator #10 – Start Your Own Mini-Trade Show
Need some immediate exposure? Is your market primarily local? Do you serve a niche market that is tightly focused? Big trade shows – local or otherwise – too expensive? All good reasons to start your...
View ArticleCreate Your Sales Collateral…
When you finally make client contact (marketing becomes sales), you often need simple stuff you can hand out or mail – business cards, brochures, folders, letterhead, envelopes, labels, etc. Since...
View ArticleLead Generator #11 – Teach a class…
Teaching can be a great lead generator. It is how I got started in consulting over thirty years ago, and it continues to a nice source of business and income today. Here are five good reasons to...
View ArticleGiving Free Advice… Yes or No?
To share, or not to share – that is the question. (With my apologies to William Shakespeare.) Two schools of thought. One says YES, the other NO. (You say tom-A-to, I say tom-AH-to.) Who is right?...
View ArticleLead Generator #12 – Seminars & Workshops
If you like teaching (Lead Generator #11), you may consider developing and presenting your own materials. Due to the considerable start up efforts, however, I don’t recommend this for brand new...
View ArticleStarting a consulting practice is easy…
The tough part is making it a success. Recently ran across a blog post on business startups. The author suggested consulting, since it was so easy that anybody could do it. Of course, the author had...
View ArticleLead Generator #13 – Cold/warm calls…
Not my favorite approach, but when times are desperate… I’m with luminaries like Alan Weiss, Howard Shenson, and Perry Marshal on this method. Much better to have potential clients call you, rather...
View ArticleResource Review – The Likeable Expert Gazette…
Recently ran across this web site and newsletter, and wanted to share it here. In addition to being a useful resource, it is also a delightful success story. In 2000, Michael Katz launched Blue Penguin...
View ArticleLead Generator #14 – Directories
Directories should be a part of every consultant’s marketing strategies. The secret is to be listed in the right directories – those used by potential clients. So give some thought to where you might...
View ArticleMarketing is key for both authors and consultants…
As part of my commitment to get off my butt and write my book on consulting, I attended the Indie Author Publishing Conference this weekend in Phoenix. Over 120 authors and prospective authors heard...
View ArticleLead Generator #15 – Networking…
Consulting isn’t just about expertise — it is also about relationships. What better way to build those relationships than through networking? Networking isn’t just for consultants. It is something you...
View ArticleA question on workshops…
Here is a question from Cheryl at the Business Consulting Buzz group: Has anyone had luck at using workshops as a sales tool? I am considering this in my area at no charge to increase my client base....
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Lead Generator # 16 – Referrals & Testimonials…
No doubt about it, referrals are a leading source of leads for established consultants. But how do you get leads and testimonials when just starting out? Simple… ask for them! Yes, I know that asking...
View ArticleLead Generator #17 – Sales Agents & Reps
Using a sales agent sounds like the ideal method for those who don’t like sales and marketing. Just pay someone else to do it, right?. Unfortunately, nobody cares for your business like you do, so I do...
View ArticleQuestions from a CPA trying to break free…
This question was posted recently on LinkedIn. Can’t help myself … I just had to jump in… marketing a consulting practice is a favorite topic! I am a CPA who would like to would like to own my own CPA...
View ArticleLead Generator # 18 – Collaborate…
“No Man is an Island…” beings a poem by John Donne. Written almost 400 years ago, it is still true today. True in life, and true in your own consulting practice. In this post, we’ll look at leveraging...
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Lead Generator # 19 – Gimmicks
Generally not in favor of gimmicks here - thing like coffee cups, key chains, T-shirts, etc. Frankly, I’m not sure they are appropriate for most consulting practices. But the RIGHT gimmick can be an...
View ArticleLead Generator # 20 – Advertising…
There is a reason I saved advertising for last – because (IMHO) it is just not that effective for consulting practices — particularly when starting out. Yet advertising is the first thing many newbies...
View ArticleToday’s Marketing Quiz…
Q. What happens when you stop marketing? A. Nothing… happens… –Advice from an old marketer many years ago. Copyright © 2014, jumptoconsulting.com. All rights reserved.
View ArticleBe approachable…
This post was inspired by a popular RV blog I’ve followed and enjoyed for several years. The author added this to a recent blog post: PRIVACY POLICY AT OUR CAMPS: NO VISITORS, NO DROP-INS, NO PHOTOS,...
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